Brand Identity

Zahnymous's Brand Book

Version 1.0

The Logo

The logo is the focal point, an instantly recognizable symbol of the brand. That’s why it’s important to use the Logo exactly as specified in these guidelines.

The space between the outer boundary of logo and the inner consecutive circle is 1.33mm(X).

The space between the two golden circles is 8.09mm(X).

The height of ZAH Wordmark is 11.4X and length of ZAH wordmark is 35.39X.

The icon contains a splitted globe in the centre of logo icon. The space between the globe and the inner most golden circle is 4.5X.

The Exclusion Zone

The Exclusion Zone ensures the legibility and impact of the Logo by isolating it from competing visual elements such as text and supporting graphics.

This zone should be considered as the absolute minimum safe distance, in most case the Logo should be given even more room to breathe.

The exclusion zone is equal to half the width of the Icon (marked as X in the diagram).

The Exclusion Zone - Examples

This page illustrates why the clear space is so important. In the top two examples, other elements come much too close to the ZAH logo, creating a cramped and messy visual.

The bottom two Examples show correct treatment of the Logo and the Exclusion Zone. By respecting the Exclusion Zone we ensure the Logo stands out and looks its best.

Minimum Sizes

Establishing a minimum size ensures that the impact and legibility of the Logo is not compromised in application. Due to the higher resolution available in print vs that of screen based media (300dpi vs 72dpi respectively), we are able to reproduce the Logo at a smaller size in print without any graphic deterioration.

DIGITAL

While the Icon can exist without the Wordmark, the Wordmark should never exist without the Icon.

PRINT

While the Icon can exist without the Wordmark, the Wordmark should never exist without the Icon.

Logo Placement

Whatever the size or dimension of the communications, the Logo can only ever be placed in five locations. This keeps Logo placement simple and consistent, while allowing enough flexibility to accommodate our design system. Please keep in mind the Logo Exclusion zone when placing the Logo in the corners.

Colour

Gold will always be with the colour of net worth, luxury and exclusivity. ZAH will always be gold, yet it does not mean that we can embrace a more colourful language as we evolve in culture.

We have a primary colour palette of 3 colours. However, where legibility and context require it, you can switch to a secondary palette for our

ZAH Yellow and Royal Blue. They should not, however, be used both at the same time. We also have 2 secondary colors that can be used in contrast with primary colors.